tag:blogger.com,1999:blog-19671848.post9153962176234930839..comments2023-11-03T08:23:55.100-04:00Comments on Global Review: The Name's Bonds... Barry BondsMacro Guyhttp://www.blogger.com/profile/01735930711259574574noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-19671848.post-7479870895810718302008-06-03T18:14:00.000-04:002008-06-03T18:14:00.000-04:00The red sox have, probably the best brand name in ...The red sox have, probably the best brand name in baseball. They sell out every game. They've won two world series in the past four years, and they've been doing an incredible job marketing their team. <BR/><BR/>Few care about the racist past of the Sox, those who do won't be persuaded by anything the current ownership does. Certainly not by signing a player. <BR/><BR/>Barry Bonds is the most tarnished name in sports (outside of the Vick family). <BR/><BR/>While its possible that the Sox could end up more popular for having signed Bonds, (or even probable), the upside is relatively small. Another series win would be good and generate new fans and goodwill, but we're clearly into the diminishing marginal returns phase of the Sox current dynasty. <BR/><BR/>The downside to signing Bonds is big, if they sign Bonds, and then start to struggle (even if its totally unrelated to Bonds), it will be blamed on him, by EVERYONE. <BR/><BR/>Not signing Bonds is an easy sell, even if somebody else does. Even if that somebody else wins the series. All Luchino and pals have to say is that that they're committed to fair play, and signing cheaters is a violation of that. (granted, that would be a lie, (see Eric Gagne), but that's beside the point). <BR/><BR/>Basically, to sum up my argument in a sentence, signing Bonds may be a good baseball move, but for the Sox, its a pretty bad marketing move.garyhttps://www.blogger.com/profile/13388410387973341959noreply@blogger.comtag:blogger.com,1999:blog-19671848.post-89221457757370814672008-06-03T14:46:00.000-04:002008-06-03T14:46:00.000-04:00Eric Wilbur's take for the Globe.<A HREF="http://www.boston.com/sports/columnists/wilbur/2008/06/03/a_barry_big_debate/" REL="nofollow">Eric Wilbur's take</A> for the Globe.Macro Guyhttps://www.blogger.com/profile/01735930711259574574noreply@blogger.com