Thursday, September 24, 2009

Ice Cream Truck

Gothamist reports that the ice cream truck wars in Manhattan have gotten nasty.
Reached for comment, Benjamin Van Leeuwen tells us that his driver, Travis, was being followed by three Mister Softee trucks as he tried to find a place to park near Lexington and 55th Street. When he pulled over, they surrounded him and "threatened to kill him" if he didn't leave midtown. Van Leeuwen tells us, "They do that all the time," but so far this is his company's first brush with the Mister Softee mafia in midtown. He tells us that Travis considered calling police, but in the past they've been "really unhelpful" and reluctant to file a police report, and Travis wanted to get back to work.
If this sounds like fiction, it's probably because you've read The Pushcart War. What makes the ice-cream truck war more plausible is that (a) it pits competitors in the same niche against each other, and (b) it's actually happening.

Hat tip to BOTWT.

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