Cranky Fitness blog does the world a favor and delves into the mucky world of web advertisements. You've seen the "1 Simple Rule to a Flat Stomach" ads how many times? On how many different sites? The secret is there's no secret: the ads push lots of different weight loss products, and feature a photo that gets a different woman's name in different ads. Pathetic. If you're going to spam the entire internet with a catchy ad campaign, at least focus your message so people *might* believe you!